Movie Marketing - 6914 Words

CONTENTS Media, messages and styles used by Indian marketing communicators of Films 1. Overview of Indian Film Industry and Market 2. 4Ps concept applied on the movie industry as a whole 3. Overview of the film making business 4. Classification of movies from a producer’s or distributor’s point of view 5. Classification of movies as products 6. Publicity of movies 7. How different media is used for publicity of movies? 8. Alterative marketing methods 9. Music as a promotion tool 10. Hollywood marketing strategies in India 11. Messages and styles used for promotion of films 12. Bibliography Objective: To find out the Media, messages and styles used by Indian marketing†¦show more content†¦A movie product is the intellectual property that can be ported to a variety of deliverables: theatrical exhibit, non-theatrical exhibit, video tapes, DVDs, CDs of the soundtrack, collectible editions, television and cable broadcast, Internet-served etc. Then there is merchandising such as clothing, toys, games, posters. Another product dimension is that of franchise rights, endorsements, product placements and a host of offshoots that are bought and sold, leased and rented. The movie business is one of the most complexes in the communications industry because of its creativity, its diversity and its continual explosions of technological delivery options. PRICE At first glance, pricing in the movie industry seems very standardized. At any multiplex is cinema hall, a movie ticket costs the same for all movies, doesn’t it? But if we look into the broader definition of the movie product just defined, then the prices fluctuate widely. A distribution contract can be structured in many ways that result in very different returns for the producer, the key creative talent, and even the distributor. Elements that are negotiated include: â™ £ Theatrical release schedules â™ £ Territories and market segments â™ £ Revenue splits, percentages and order of payment â™ £ Promotion budgets (PA) Apart from these pre consumer stage pricing differences, we see a wide range of pricing structuresShow MoreRelatedMovie Marketing1404 Words   |  6 PagesMovie Marketing Case I would like to analyze the movie marketing before the launch using the model 8. 1 Simple communications model, 8.5 Advertising essentials and 8.2 AIDA and the promotion mix. Before the movie is launched the movie marketers have to communicate with their target audience. According to the model Advertising essentials, the message of the marketers has to go through the creative team and media before it reaches the audience. Based on module Simple communications model, in theRead MoreMovie Marketing Plan1393 Words   |  6 PagesMovie Marketing Plan Ideas and Images Private Limited Executive Summary Situation Analysis Ideas and Images Private Limited was founded in 2010 by students of film making with a vision to develop new trend, and improve film making in Nepal. The main objective is to align innovation and quality in Nepali movie making to help the industry grow and go international. Apabad is their first venture, with which they want to establish themselves as the institution with uncompromising creativityRead MoreMovie Marketing : More Than Just Media Interviews1025 Words   |  5 PagesMovie marketing – more than just media interviews Description: Over the past 10 years Hollywood has been filling less and less seats in its theatres. Home-entertainment options like streamed movies/TV shows and video games have significantly eaten away at moviegoers motivation to visit the big screen. Hollywood has fought hard to maintain its profitability by providing a richer viewing experience to its patrons. Investments in technology like Real D 3D projectors and rich sound systems haveRead MoreEssay on Online Movie Marketing2563 Words   |  11 PagesOnline Movie Marketing Films today are now relying more on the Internet for success at the box office and exposure for independent films. Today we are also seeing the copyright laws being pushed to the extreme. It is not uncommon to see the flash of a website at the end of a trailer for a major studio release, in fact is almost compulsory for any major studio to have its own website on the Internet. The Internet is really the only completely world wide marketing tool. Also if the movie provesRead MoreMovie Analysis : Mega Marketing Of Depression989 Words   |  4 PagesSometimes companies try to change culturally believes in order to be able to place their product in the market. Pharmaceuticals benefit from the way society sees certain diseases. In â€Å"Mega-Marketing of Depression in Japan,† Ethan Watters presents the difference between depression in Japanese culture and depression in American culture. He explores how some of the big pharmaceutical companies try to bring their products for depression into the Japanese market, but to do that they have to change theRead MoreThe Movie Out There and Advertising of Canadian Beer1106 Words   |  4 Pagesby the Labatt Brewing Company, enlisted the help of Toronto based Grip advertising agency to (with its entire yearly marketing budget) create something really big for there next campaign. Grip’s innovative response to this challenge was to do something completely new and create an ad in the form of a full-length feature film, which they would call: â€Å"The Movie Out Here† The Movie Out There is a ninety-minute Canadian indie film created as an entertaining alternative to traditional advertising. TheRead MoreBattle of the Woods: Nollywood Versus Hollywood980 Words   |  4 Pagesrelatively low costs act as an incentive for many to produce movies. According to Hala Gorani and Jeff Koinange, the Nollywood industry churns out approximately 200 videos for the home video market every month. Furthermore, differences exist in the marketing and distribution of films in the two industries. Hollywood movies employ creative and bold methods to market their movies. A good deal of promotion and advertising is targeted to getting people into theatres. Media blitzes are launched to tout theRead MoreImpact Of Digital Media On Cinema1690 Words   |  7 Pagesof appealing promotional materials, or keep them at home by offering them cinema experience at home. Production The first and foremost change lies in the way films are produced. Films productions become easier than ever that ‘anyone can make a movie’ (Hanson 2008, p. 264). Digital cameras have been gradually replacing traditional cameras due to its advantages: cost–saving and time–saving. Traditional cameras are limited to the number and length of shots that can be taken, while digital camerasRead MoreNetflix Case Study943 Words   |  4 PagesSummary The movie rental industry is a living industry; there are constant changes with advances in technology, rights management, and the slow, but steady, move away from physical Media. Companies such as Netflix, Hulu, RedBox, and Blockbuster are being forced to look at new business models and try to keep up with these changes. Assignment Questions 1. How strong are the competitive forces in the movie rental marketplace? Do a ï ¬ ve-forces analysis to support your answer. Threat of New Competition:Read MoreCompany Analysis : Huayi Brothers Media Corporation Essay1307 Words   |  6 PagesBusiness Since its first investment in the film of Sorry Baby, directed by Xiaogang Feng, in 1998, Huayi Brothers International Film Distribution Company has developed a complete film business operation chain, including investment, distribution and marketing. 2. TV Business This distribution company also focuses on the investment and distribution of domestic TV series. It has the subsidiary of Jizhong Zhang Studio and takes a leading position in TV series market in China with an average annual production